Business Coaching for Home Builders

Your company can't grow past what you can personally carry.

If every schedule change, every hiring decision, and every fire still runs through you, you don't own a business. You own a very demanding job. Bobby Mink spent 40 years building homebuilding companies from the inside, then coaches builder-owners on installing the systems and leadership rhythm that let a company grow without breaking its owner.

Book a Free 30-Minute Call
No pitch. Just a straight conversation about where you're stuck.
Step One

Start with the Comprehensive Business Checkup

Take the 6-minute checkup, then walk through your results with Bobby and decide what to install first.

Take the Checkup
A Reality Check

Sound familiar?

Every builder-owner Bobby has coached started the same way: talented at building homes, buried by everything else it takes to run the company. None of what follows means you're failing. It means the business has outgrown the systems you built it on.

The good news is that this is fixable, and it's fixable faster than most owners think, because the problem is almost never the people.

"90% of our frustrations are system and process, not people."
(Bobby Mink)

01
Your schedule is reactive, not built.
You start every week responding to yesterday's fire instead of executing a plan. Nobody set the plan, so there's nothing to protect.
02
Almost nothing is written down.
The way your company actually operates lives in your head and in a handful of veteran employees. If any one of you left tomorrow, the process would leave with you.
03
You can't step away.
A real vacation means your phone doesn't stop. Decisions pile up waiting for you, or worse, get made badly without you.
04
Hiring feels like a gamble every time.
You've been burned by bad hires, so you either over-control every new person or avoid hiring until you're desperate. Both cost you.
The Coaching Model

How We Get You Out of the Weeds

This isn't a seminar or a workbook. It's a working relationship built around a real accountability cadence, installed one department at a time so it actually sticks.

1

Monthly Sessions, On-Site or Virtual

Bobby meets with you and your leadership team monthly, in person or virtually depending on what the company needs. These sessions are working sessions, not check-ins. We look at what actually happened last month against what was supposed to happen.

On-site visits Virtual sessions Leadership team included
2

Leadership Team Development

A builder-owner can't scale alone. Bobby works directly with your leadership team, developing the people who need to own decisions so they stop flowing back to you by default.

Role clarity Decision-making authority Communication rhythm
3

Systems Installed One Department at a Time

We don't try to fix everything at once. We pick the department causing the most pain, build the written process, install it, and confirm it holds before moving to the next one. Preconstruction, production, sales, or finance, whichever is bleeding the most first.

Written SOPs Department by department Built to hold under pressure
4

Real Accountability Cadence

Weekly leadership meetings keep the team synced and moving. Quarterly planning resets priorities before small problems become big ones. Annual planning sets the direction for the whole year, so every quarter is building toward something instead of just reacting.

Weekly leadership meetings Quarterly planning Annual planning
Real Numbers From Bobby's Career
$4M → $40M
Grown as COO in 4 years at a Georgia builder
$6M → $40M
Grown as VP of Construction in 2 years at a second builder
50+ Days
Cut from construction cycle times through process improvement
2 to 4 Points
Margin improvement delivered through systems and cost discipline
40 Years
In homebuilding, across Project Manager, GM, VP of Sales & Marketing, and COO roles, before Bobby ever coached anyone else's company

"90% of our frustrations are system and process, not people."

Bobby Mink, President, Choice Consulting
What Guides the Work

Our Core Values

Integrity
We do what we say, every time. No exceptions.
Passion
We care deeply about your success, not just the deliverable.
Impact
Results that last. Change that matters. Growth that compounds.
Serving
Leadership is about giving, not just growing.
Experience
40 years of real-world leadership, not just theoretical frameworks.
Bobby Mink headshot
Who's Coaching You

Meet Bobby Mink

Bobby spent 40 years inside homebuilding companies, not consulting on them from the outside. He's held the titles: Project Manager, General Manager, VP of Sales & Marketing, VP of Construction, and COO. He's the one who took a Georgia builder from $4M to $40M in four years, then did it again at a second company in two.

He's a Certified John Maxwell Team Member, a national instructor for the National Association of Home Builders, and a national instructor for the Realtor Land Institute. But the credential that matters most in the room is simpler: he's already solved the problem you're living in.

Read Bobby's Full Story
In Their Words

What Clients Say

"Bobby has a unique ability to cut through the clutter and get down to asking the right questions, discovering solutions and working through to a systematic plan of attack. When it comes to process, success is the ultimate achievement, and Bobby delivers success."

RL
Roy Leffew Jr.
President/CEO · Grace Computer Resources Inc.
Common Questions

Frequently Asked Questions

Builder-owners and executive teams at residential homebuilding companies, typically doing somewhere between $2M and $50M in annual volume, who are still working IN the business day to day and want to build a company that can run without them in every decision.
Most coaching relationships run 12 to 24 months, structured around monthly sessions, quarterly planning, and an annual planning session. Real systems change takes time to install one department at a time, but many clients see measurable movement in cycle time and margin within the first two quarters.
Both. Many clients start with an on-site visit so Bobby can see operations, meet the leadership team, and walk the field, then move to a mix of virtual monthly sessions with periodic on-site visits for quarterly and annual planning. The cadence is built around what the leadership team actually needs.
Investment depends on company size, the scope of leadership team involvement, and on-site versus virtual cadence. There is no published price because every engagement is scoped to the builder. The free 30-minute call exists to talk through your specific situation and give you a straight answer, not a sales pitch.
Ready When You Are

Let's Talk About What's Actually Stuck

Book a free 30-minute call with Bobby. Bring your real numbers and your real frustrations. You'll leave with a clearer picture of what's costing you money, whether or not you ever become a client.

Book a Free 30-Minute Call